Case Study: Midwest Food Bank
Midwest Food Bank’s mission is to alleviate hunger and poverty by gathering and distributing food donations to not-for-profits and disaster sites without cost to the recipients.
Challenges
Midwest Food Bank serves 3.6 million people across 2,000+ pantries in the U.S and Canada through an “Aggregator - extended affiliate network model”.
Given this unique model, they were in search of a best of breed Volunteer Management solution that would integrate with their Salesforce donor database, in order to synchronize all volunteer activities within Salesforce, and provide easy-to-use tools for local chapters to organize their own activities and share real-time results with their regional headquarters. That's where Golden stepped in!
Solution Overview
By leveraging the power of the Golden platform and its Email & SMS automation capabilities, Midwest was able to save their administrative team 400 hours of time per chapter, per year - dramatically reducing time on manual data entry. As a result, Midwest Food Bank saw a < 95% email capture rate, with higher rates of engagement.
This allowed them to quickly re-engage volunteers in the case of emergency disaster relief projects, which was an arduous process before leveraging Golden.
Solution Overview - cont’d
Additionally, Midwest Food Bank needed a way to validate parental consent and waiver completion in real time, without using disparate systems. Golden stepped in and was able to streamline and centralize the waiver and background check completion process, while automatically syncing that data back to to their main donor CRM - Salesforce, for a 360 view of their volunteers.
Results
As a result of implementing Golden across their National office, their 2,000 affiliate partners and organizers were able to leverage the platform for FREE, in order to post opportunities, track sign ups & volunteer hours, and share their real-time results with the National office. Midwest Food Bank saw immediate time-tovalue due to Golden’s turnkey implementation, Interested in learning more about Golden’s data flows & integration with Salesforce? Click here
Highlights & Impacts
- 400 hour time savings per chapter per Year
- > 95% contact email capture
- Live validation of parental consent and waiver completion
- The ability to staff disaster relief shifts by preparing and publishing templates to targeted audiences
